SABEEN AHMER
Managing director
Sabeen is Canadian Citizen and a seasoned finance professional with over 17 years of international experience, serves as the Managing Director with a proven track record in financial leadership, compliance, and strategic operations. A Chartered Accountant and CIMA-certified expert, she has held key roles across renowned institutions including PwC, Reckitt Benckiser, Nokia Siemens, and ACWA Power. Her expertise spans audit, treasury, corporate finance, and regulatory compliance, with a strong focus on delivering results in high-stakes environments. Sabeen’s leadership is defined by her commitment to excellence, innovation, and empowering teams to drive sustainable growth.
SAJJAD
Board Director
Sajjad Moosa is an IT Engineering graduate who began his career in Dubai’s IT industry in 2013. After gaining experience in the tech sector, he moved into operations management for a group of companies, where he developed a strong foundation in business leadership. In 2019, he launched his first startup — a minimart — which marked the beginning of a dynamic entrepreneurial journey.
Since then, Sajjad has successfully built and expanded a portfolio of businesses across various sectors, including Information Technology, Food & Beverage, Retail, Laundry Services, Beauty & Salons, and gym Fitness. As the Founder and Managing Director of Baba Veston Investment, he is dedicated to creating sustainable ventures that add value to communities and drive long-term growth.
JABBAR
Board of Directors
Jabbar is a seasoned entrepreneur with over 14 years of experience across construction, FMCG, wholesale trading, and retail sectors in the UAE. He began his career in 2011 as a Site Supervisor, later moving into sales management at National Food Products Company. He then led operations in a wholesale trading firm before launching his own ventures in retail, beauty salons, and restaurants.